Spreading proven healthcare innovations across the VA

Summary

The challenge

The VA operates the nation’s largest healthcare system. The VHA consists of 150 medical centers and nearly 1,400 community-based outpatient clinics, community living centers, Vet centers, and domiciliary. Together, these facilities and more than 53,000 licensed healthcare practitioners serve more than 8.3 million veterans each year.

At that scale, innovation often stayed local. When a medical center developed a practice that improved outcomes, it typically stayed within that facility. Examples included faster naloxone delivery protocols and better chronic pain management approaches. There was no systematic way for other VHA sites to discover what had been tried, what had worked, and how to replicate it.

The result was a healthcare system where life-saving and cost-saving innovations went unshared, and practitioners across the country solved the same problems independently. The VHA needed a way to turn isolated successes into a shared body of knowledge.

The solution

We gave VHA practitioners and employees a single place to discover, evaluate, and adopt proven healthcare innovations. We aligned the delivery to the VA’s Digital Service Handbook. The initial product strategy focused on a concrete problem: accelerating adoption of three innovations. Those three had already proven effective at a small subset of VHA facilities.

After validating the core experience through research and prototyping, we moved quickly through beta to production. We launched with an initial collection of 50 innovations. The design balanced two competing user needs that surfaced in research: targeted searches for practitioners who knew what they were looking for, and exploratory browsing for those who didn’t. Getting that balance right was critical to driving adoption across a user base that ranged from frontline clinicians to administrators.

Growth and sustainability became the focus after launch. The innovation editor let owners update their own content — no central bottleneck. That kept the platform current as the catalog grew, and we redesigned the home and search experience to handle five times the content it launched with.

The platform eventually expanded beyond internal VA use. We launched a public-facing version so external healthcare providers could learn from VA innovations. We also added a community feature highlighting virtual reality and augmented reality treatments. The result: a living knowledge base that turned individual facility breakthroughs into a system-wide resource for improving veteran care.

I had no idea the VA had as many programs as they do. The Marketplace is a great resource for Veterans. A lot of Vets end up with addiction problems and this could really save lives. The stuff you all are working on can really make a difference.

U.S. Veteran

VA innovators could share their work with partners outside the VA for the first time. VA leadership regularly cited the Marketplace as a point of pride.

The results

• Delivered an alpha within two months and launched a beta with a small user base in summer 2019
• Launched a public version in fall 2021, extending access beyond VA employees to external healthcare providers and the general public
• Expanded the platform from 50 to 262 innovations, making proven practices from individual facilities discoverable system-wide
• Drove 3,770 successful innovation adoptions across the VA health network, turning isolated facility practices into shared, replicable solutions