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Writing

Brand narrative

Skylight’s story is central to the way we express ourselves. That means instilling a sense of our mission, values, and expertise into everything we write.

Principles

Our mission is to make government work in a digital world.

Why

Every day millions of people — from veterans to immigrants — depend on government services to fulfill their needs. But too often these services are delivered using outmoded policies, practices, and technologies.

What

We’re public servants at heart who are driven to make government services work better using design and technology.

How

Thinking and being digital requires fundamental practice, culture, and technology change. And that means institutionalizing modern disciplines such as human-centered design and lean-agile engineering. Everything we offer is designed to accelerate this process of change within government.

The Skylight difference

Customers choose to work with us not only because of our talented employees and deep expertise, but also our dedication to serving the public in an open and inclusive manner.

We’re the most talented group of digital professionals within the government contracting industry.

We’re public servants at heart who understand and steward the critical missions of government.

We bring a unique blend of government and commercial know-how to solving our customer’s biggest digital challenges.

We pursue modern ways of working. New trends and technologies are constantly on the horizon. We embrace — even pioneer — new developments, go deep to understand their viability and impact, and harness those with the greatest promise to the benefit of our customers.

We believe in the importance of capacity building. Regardless of mission, all government agencies are now technology organizations, which means they need to master disciplines such as human-centered design. Everything about us is designed to help our customers achieve such mastery.

We strive to create a diverse, equitable, and inclusive environment for everyone.

Brand personality

How we want the world to see us.

Mission oriented. We’re driven by a burning passion to create better outcomes for the public through great government digital services.

Talented. When you work with Skylight, you’re engaging with experts who are the best at what they do, and always deliver results — even when the going gets tough.

Modern. Skylight possesses know-how in the latest, most-proven practices and technologies.

Lighthearted. We’re approachable and easy to work with.

Welcoming. We strive to create a diverse, equitable, and inclusive environment that’s welcoming to people of all identities and backgrounds.

If Skylight were…

The combination of three companies, we’d be Google + McKinsey + ReadySet.

Sample messaging

Our writing is short and clear. We use words that everyone understands. It’s how we stay transparent with everyone.

One-sentence description

Skylight is a digital consultancy using design and technology to help agencies deliver better public services.

Longer description

Skylight is a digital consultancy using design and technology to help agencies deliver better public services. Our talented team consists of former Presidential Innovation Fellows, founders of 18F, and members of the U.S. Digital Service. Our areas of expertise include human-centered design, lean-agile engineering, DevSecOps, cloud computing, open-source software, APIs, legacy modernization, data management, digital transformation, digital procurement, and training.

We partner with different clients from across government, including the U.S. Air Force, Centers for Medicare & Medicaid Services, U.S. Department of Veterans Affairs, Connecticut Office of Early Childhood, and many others. Skylight is based out of sunny Sarasota, Florida, though we’re a distributed and remote-friendly team spread across more than 24 different states.

Messaging by audience

Because we engage with a number of different audiences our messaging has to be flexible. We always use the same Skylight voice, but make sure the message matches the audience and their motivations.

Prospective customers, prospective teaming partners, academia, media

See longer description under sample messaging.

Prospective employees

Skylight is more than a company. We represent a movement to reinvent how the government serves families, patients, veterans, immigrants, and many others in today’s digital world. Everything about us — our structure, values, services, work, thoughts, and team — is designed with that purpose in mind.

It’s people like you — with talents in research, design, product, engineering, data, and more — who can make a difference. We’ve created an environment that empowers you to use your skills for public good, whether that’s improving early childhood outcomes, or helping to improve the lives of veterans. You’ll work alongside a team of extraordinarily talented people who strive to bring out the best in you and each other. You’ll also be taken care of with a well-thought-out compensation and benefits package.

We want you to be happy, fulfilled, and well-supported. We’re still in startup mode, and our future is bright. We’re doing impactful work, building an amazing team, and improving every day. Everyone is given the opportunity to shape the company in some way.

We’d love for you to join us in creating something special.