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Outreach

Outreach types

We create a lot of outreach materials at Skylight, both for internal activities and to generate brand awareness externally. See how we’ve applied our design guidelines to a range of different assets.

Website hero banner

Skylight homepage hero

Our hero banner helps present our overall mission and includes a call to action in order to engage our audience. It contains a large background image with text and a button. For digital formats, we typically use sentence case for capitalizing headings.

Online advertisement

Online advertisement for DITAP

In online advertisements, we aim to clearly communicate our message and convince our audience to interact further. We use minimal text, graphic elements, and a call to action to help create a visually balanced design.

Internal promotional material

Personal Growth Share Outs flyer

From our Speaker Series to our Personal Growth Share Outs, Skylight hosts a number of internal events. We want to create engaging internal communications — not only to ensure that team members know what to expect, but also to get them excited about attending.

External promotional material

Illustration of a billboard being painted by a construction worker that says 'We're Hiring JOIN US!' and the Skylight logo

We tailor our external promotional material to different audiences. For prospective employees, we want to provide a brief, clear header and an engaging visual element that interests our audience enough for them to find out more information.

Business card

Skylight business card

Our business card communicates important information to the audience, emphasizing Skylight’s logo and the employee’s name. We use Roboto Mono font for the email, telephone number, and our website.

Swag

Blue t-shirt with the Skylight logo
White sweatshirt with the Skylight logo
Black hoodie with the Skylight logo
White water bottle with the Skylight logo

We love creativity when it comes to helping people display their Skylight pride through merchandise. Just make sure you keep the logo as-is and maintain the brand voice with any custom graphics.

There’ll be some instances where the full five-color version of the lockup can’t be printed (e.g., engraving). In these cases, use the one-color logo.