When creating Skylight assets for marketing and communications purposes, we have a few guidelines that we’d like you to follow:
- Effectively order your content so the audience knows the most important information. Headings use a bold Libre Franklin font.
- Ensure you’ve included a clear call to action. To add contrast with our primary sans serif font, we use Roboto Mono for certain text elements (e.g., call to action, navigation, pre-headline kicker).
- White space is important. It allows the audience to focus on key details, visually highlights your content, and adds balance to your design.
- Images and text should complement each other. The text should be clear, easy to read, and minimal. Images should relate to the topic and help you use fewer words.