The following six principles will help you design effective Skylight illustrations.
1. Highlight impact
Demonstrate the impact of our mission and the work that we do. We want people to understand why working with us benefits them and society.
People are at the center of our work. Embody this by incorporating human elements such as a person’s full body, face, or hands.
Typically, illustrations with objects only are reserved for icons.
Show people interacting with technology, or in visual metaphors about the physical and digital world intersecting.
In some cases, it might be more compelling to focus on the ultimate outcomes of our work rather than the technology or methods that we use.
As a company, we aim to turn complex problems into the simplest solutions possible. Employ metaphors to translate the complexity of the problem and solution spaces in which we operate into widely understandable visuals. Because this method tends to be more accessible and memorable, avoid literal drawings.
Reflect the diversity of the world that we live in — skin colors, body types, facial features (such as hair), age, abilities, style (such as clothing).
Keep in mind the purpose that the illustration is intended to serve.
For example, if the illustration will accompany a case study or blog post, reinforce what we’re trying to accomplish within the text — that is, what we’re trying to communicate to the target audience.