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Identity

Logos

Our logo is often the first thing you see. It’s a powerful tool for representing Skylight to potential customers, partners, and prospective employees. Here are some tips for using our logo correctly.

Skylight logo

Our logo consists of two elements: the logotype and the “halo” — our logomark or icon. The logotype should never appear without the logomark. The halo can be used separately from the logotype as an icon (see the icons page for rules around usage). We typically use our logo in customer-facing assets (e.g., presentations) and at external events (e.g., conferences).

Download logo

Behind the design:
the halo

Skylight halo logomark

The halo in its raised position after the logotype conveys wisdom (facilitating a deeper understanding) and hopefulness (something good is going to happen).

The circular form symbolizes cycle (a feedback loop), inclusion (designing for everyone), and wholeness (such as addressing the whole user experience).

Each of the four colors in our logo — blue, green, ochre, and red — has its own specific meaning that helps bring out certain emotions in our audience. See the colors page for more context around what each color symbolizes.

Behind the design:
the type

Skylight logotype

The logotype uses a wide kerning, or spacing, to make our brand feel open and accessible. We encourage diverse ideas from multiple perspectives (race, age, sexual and gender identity, life experiences, etc.).

Light and dark

Skylight logo
Skylight logo inverse

Use the standard logo in areas with a light background (ochre-40 and white). Use the inverse logo in areas with a dark background (black-300, red-200, blue-300, and green-300).

Always aim to use one of these versions. The colors reinforce the brand identity.

Download logo

Download inverse logo

Grayscale

Skylight logo grayscale
Skylight logo grayscale inverse

If a black-and-white version of the logo is required, use the standard grayscale logo in areas with a light background. Use the inverse grayscale logo in areas with a dark background. This logo should only be used when the color logo isn’t an option.

Download grayscale

Download grayscale inverse

One color

Skylight logo one color
Skylight logo one color inverse

Use this version of the logo when only one color is allowed. This could be for printing swag or merchandise — processes like etching may need a silhouette version of a logo.

Download one color

Download one color inverse

Variations

Skylight logo bar bottom
Skylight logo bar bottom inverse
Skylight logo bar top inverse
Skylight logo bar top

Use this variation of the logo in instances where the logo needs a bit more separation from content, such as a template.

Download bar bottom

Download bar bottom inverse

Download bar top

Download bar top inverse

Spacing

Skylight logo spacing guidance

The halo is positioned after the logotype at a distance of x to the right and 2x above the baseline where x is the thickness of the halo band.

A clear space of 2x is recommended around the logo.

Minimum sizes

Web

Skylight logo with width indicator

100 px

Print

Skylight logo with width indicator

1.375 IN

Legibility is critical for a logo — it should always be readable.

Never scale the logo smaller than 100px for the web and 1.375 inches for print.

General positioning

Skylight logo positioned in a grid

In a print or digital piece, the logo should also be positioned.

The logo looks best positioned to the left, so try there first.

In some instances, the center or the upper or lower right-hand corners might make more sense.

Rotation

Skylight logo at 0°
Skylight logo at 0° in a grid
Skylight logo at 90°
Skylight logo at 90° in a grid

In most cases, the logo should sit at a angle. This is the default.

On special occasions, the logo can be turned on a 90° angle. This is useful for very vertical layouts like banners ads, physical banners, and swag.

Things to avoid

Skylight logo with red type with a crossed line through it
Skylight logo with vertically squished type with a crossed line through it
Skylight logo using mono font with a crossed line through it
Skylight logo with outlined font with a crossed line through it
Skylight logo with a background image mask over the font with a crossed line through it
Skylight logo with extra space between letters with a crossed line through it
Skylight logo on a diagonal with a crossed line through it
Skylight logo over a busy image with a crossed line through it
  • Changing the color of the logo
  • Skewing the logo’s width or height
  • Recreating the logo in another font
  • Outlining the logo
  • Placing an image in the logo
  • Using the logo over a busy background
  • Rotating the logo to anything other than and 90°
  • Changing the logo’s proportions